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SEO Concepts
SEO:
- Search result is from active direction from user, and more consistent traffic flow than email and ad.
- Google search is built on: indexing, ranking (backlink, search intent, content depth)
Concepts:
- keyword research: finding what keyword other will use for searching you
- (search volume, traffic potential, biz value, search intent)
- (tool: keyword generator, try search for competitor)
- prefix to group of targets
informational: how/what/who/where/why/guide/tutorial/resource/help/ideas/tips/learn/example navigational: brand names/product name/service name commercial investigation: best/top/pricing/review/attribute/comparison transactional: buy/coupon/order/store/purchase/cheap/price/pricing
- on-page seo: build content for ranking as search intent (title, meta description, url, file name alt, image size, readability, internal linking, readability)
- research competitor
- title - keyword
- url - descriptive
- meta description
- image - alt text, small size, descriptive alt, no word spamming
- link - internal information relative linking in page
- title - short sentences, paragraph, descriptive heading
- open graph meta tag for social sharing (schema)
- link building - exchange link to other site owners
- free: directory, blog, social profile
- quality: authority
- target key site owner emails
- technical seo:
- enable index, robots.txt
- sitemap xml. (yeost)
- redirect old post to new one
- redirect https
- site structure (home → →)
- page speed
ref:
to read: