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SEO Concepts
SEO:
- Search result is from active direction from user, and more consistent traffic flow than email and ad.
- Google search is built on: indexing, ranking (backlink, search intent, content depth)
Concepts:
- keyword research: finding what keyword other will use for searching you
- (search volume, traffic potential, biz value, search intent)
- (tool: keyword generator, try search for competitor)
- prefix to group of targets
informational: how/what/who/where/why/guide/tutorial/resource/help/ideas/tips/learn/example navigational: brand names/product name/service name commercial investigation: best/top/pricing/review/attribute/comparison transactional: buy/coupon/order/store/purchase/cheap/price/pricing
- on-page seo:
ref: