SEO:

• Search result is from active direction from user, and more consistent traffic flow than email and ad.
• Google search is built on: indexing, ranking (backlink, search intent, content depth)

Concepts:

• keyword research: finding what keyword other will use for searching you
  • (search volume, traffic potential, biz value, search intent)
  • (tool: keyword generator, try search for competitor)
  • prefix to group of targets

    informational: how/what/who/where/why/guide/tutorial/resource/help/ideas/tips/learn/example
    navigational: brand names/product name/service name
    commercial investigation: best/top/pricing/review/attribute/comparison
    transactional: buy/coupon/order/store/purchase/cheap/price/pricing

• on-page seo: build content for ranking as search intent (title, meta description, url, file name alt, image size, readability, internal linking, readability)
  • research competitor
  • title - keyword
  • url - descriptive
  • meta description
  • image - alt text, small size, descriptive alt, no word spamming
  • link - internal information relative linking in page
  • title - short sentences, paragraph, descriptive heading
  • open graph meta tag for social sharing (schema: google structure date markup helper)
• link building - exchange link to other site owners
  • free: directory, blog, social profile
  • quality: authority
  • target key site owner emails
• technical seo:
  • enable index, robots.txt
  • sitemap xml. (yeost)
  • redirect old post to new one
  • redirect https
  • site structure (home → →)
  • page speed

ref:

• https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

to read:

• https://www.youtube.com/watch?v=e6ntvZDErQ4
• https://www.youtube.com/watch?v=jN_xx9jGDVc
• https://www.youtube.com/watch?v=a-JmhK9nKJk
• https://www.youtube.com/watch?v=pQSVsHvpTTA
• https://www.youtube.com/watch?v=PXDPqXHLSOY