====== SEO Concepts ======

**SEO**:
  * Search result is from active direction from user, and more consistent traffic flow than email and ad.
  * Google search is built on: indexing, ranking (backlink, search intent, content depth)

**Concepts**:
  * keyword research: finding what keyword other will use for searching you
    * (search volume, traffic potential, biz value, search intent)
    * (tool: keyword generator, try search for competitor)
    * prefix to group of targets <code>
informational: how/what/who/where/why/guide/tutorial/resource/help/ideas/tips/learn/example
navigational: brand names/product name/service name
commercial investigation: best/top/pricing/review/attribute/comparison
transactional: buy/coupon/order/store/purchase/cheap/price/pricing
</code>
  * on-page seo: build content for ranking as search intent (title, meta description, url, file name alt, image size, readability, internal linking, readability)
    * research competitor
    * title - keyword
    * url - descriptive
    * meta description
    * image - alt text, small size, descriptive alt, no word spamming
    * link - internal information relative linking in page
    * title -  short sentences, paragraph, descriptive heading
    * open graph meta tag for social sharing (schema: google structure date markup helper)
  * link building - exchange link to other site owners
    * free: directory, blog, social profile
    * quality: authority
    * target key site owner emails
  * technical seo:
    * enable index, robots.txt
    * sitemap xml. (yeost)
    * redirect old post to new one
    * redirect https
    * site structure (home -> ->)
    * page speed

ref: 
  * https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

to read:
  * https://www.youtube.com/watch?v=e6ntvZDErQ4
  * https://www.youtube.com/watch?v=jN_xx9jGDVc
  * https://www.youtube.com/watch?v=a-JmhK9nKJk
  * https://www.youtube.com/watch?v=pQSVsHvpTTA
  * https://www.youtube.com/watch?v=PXDPqXHLSOY

====== Final Conclusion ======

| Technical SEO | integration best SEO practice into website structure and content, like mobile responsiveness and speed, ssl certificate |
| On-page SEO | integration best SEO practice into page title, meta, heading optimization |
| Off-page SEO | build social media profile/company list sites, link back to site, backlink building recommendation |
| Local SEO | create google my business listing (google post), and other local company listing |
| Voice SEO | question and answer session for common questions |